(Larger Image)
|
Marketing to the Affluent
by Thomas J. Stanley, Thomas Stanley
Product Group: Book
Publisher: Irwin Professional Pub (1988-07)
ISBN: 1556231059
EAN: 9781556231056
Binding/Media: Hardcover - 324 pages
Edition: First Edition
SKU: 081013008
Condition: Collectible: Very Good
Comments: This copy is signed by the Author, Tom Stanley, which is in very good condition. No visible markings, highlights, underlining, tears to text. Tight spine. Clean Hard Cover. Dust Jacket has tiny scratches to front/back, with minimum, shelf/edge wear. This copy is a must read for Financial Services Marketers, at an affordable price. (9H-18)
|
Editorial Reviews
|
Product Description
From "The New York Times" Bestselling Author of "The Millionaire Next Door, " the Classic Guide on How to Market to the Rich.Myths and Realities about the Affluent Understanding What the Affulent Want Finding "Overlooked" Millionaires Positioning Yourself as an Expert
|
Amazon.com Review
Three uniquely targeted guides by Thomas J. Stanley--bestselling author of The Millionaire Next Door--have been released in paperback for those specializing in sales to the wealthy. In Marketing to the Affluent, Stanley defines the moneyed population and outlines the traits it takes to reach them. In Selling to the Affluent, Stanley discusses the true needs of the well-to-do and ways to effectively meet those needs. And in Networking with the Affluent, he explains how to reach this elite audience by securing word-of-mouth endorsements from their peers.
|
|
|
|
|