Stop the Presses: The Crisis and Litigation PR Desk Reference

by Esq. Richard S. Levick, Larry Smith (Introduction: Jack Trout)
Product Group: Book
Publisher: Watershed Press (2007-12-15)
ISBN: 0975998528
EAN: 9780975998526
Binding/Media: Hardcover - 233 pages
Edition: 2nd
SKU: 1D-10090521002
Condition: Used: Very Good
Comments: This Second Edition copy is Signed by Richard Levick, and is in excellent condition. No visible markings, highlights, underlining, tears to text. Tight spine. Clean Hard Cover and Dust Jacket with light shelf/edge wear. Great reading copy, worth having at an affordable price. (1D-10)

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Product Description
STOP THE PRESSES: THE CRISIS AND LITIGATION PR DESK REFERENCE is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches. STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations-print and broadcast as well as blogs and other online media-with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more. STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout.

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